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October 31, 2004

"On Brand"

Am I the last person to hear the expression "on brand" used in the context of design? It was one of several expressions that I heard for the first time at the World Creative Forum in London a couple of weeks ago. Another novelty, for me, was the description of Creative Industries as a "portfolio investment" by a dapper young man from the Singapore government. CI will grow to six percent of that country's GDP by 2012, he said, with great precision.

Posted by John Thackara at October 31, 2004 10:13 AM


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