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October 05, 2004


Has anyone else noticed how the tv ads of tech companies are becoming indistinguishable from computer games? IBM, British Telecom and Hewlett Packard have all released TV commercials and print ads that feature young professionals floating, gravity-free, in abstract urban spaces. High altitude, low-bandwidth thinking in action.

Posted by John Thackara at October 5, 2004 02:21 PM


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