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May 20, 2005

Avian bird flu viral marketing breakthrough

I surmise that the W Hotel in Seattle, where I am staying, has designed its lighting to foster chance encounters: everything is bathed in (but not much illuminated by) weak blue light. Seattle seems to be obsessed by social networks and biological models of economic activity. My driver today waxed eloquent about the necessity for marketing to "emulate avian bird flu" and enable "product memes" to "jump from one species to another". The last time I was here, my cab driver was a Polish (ex-) brain surgeon - so I can't decide if this town is in good shape or not. But the driver made me anxious; how do we get the book to make the jump from our species, to the next one? Preoccupied by this conundrum, I probably overdid the Tipping Point - because he seemed rather pleased. Answers (to the conundrum) in person please to: Friday 20 May: 7:00pm, University Bookstore, 4326 University Way SE Seattle, Washington 98195. 206 634-3400

Posted by John Thackara at May 20, 2005 05:11 AM


sounds to me you better get out of there as soon as possible :-D

Posted by: Insider at May 20, 2005 08:49 AM

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