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July 01, 2005

Unexpected campaigners for privacy

A few days ago I commented that managers have not thought through the potential of RFID systems to give customers far more information about about a product's history than might be comfortable - at least, for the company selling it. A forthcoming book flagged by Institute For the Future, does include a chapter on RFID and Authenticity of Goods. But so far as I can see, the applications discussed will refer more to the protection of Louis Vuitton from knock-offs, than of ordinary folk from dodgy food. It suddenly dawns on me: we can expect the biggest, baddest players in agribusiness to come out strongly against RFID on the grounds of ....protection of privacy.

Posted by John Thackara at July 1, 2005 09:22 PM

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