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February 19, 2007

The carbon footprint of virtual worlds, Hummers, and Brazilians

I hear from Nick "still in the US without air conditioning" Oakley that a Second Life avatar uses about as much energy as the average Brazilian. Lesson: even virtual worlds have a real carbon footprint. I told a similar story, this time about server farms, in my book. Upon discovering that we share a (probably unhealthy) interest in climate infoporn, Nick went on to tell me that the Hummer H3, with a fuel efficiency of about 9 mpg, uses less energy over its lifetime than a Prius.
It's Monday, we leave for India in a week for now, and things are rather busy - so I simply don't have time to reflect on what these important developments signify. So you do that - and let me know your conclusions in a week or so.

Posted by John Thackara at February 19, 2007 07:50 AM



Almost a year to late, but I just found this report from Rocky Mountain Institute that seems to disprove the allegation about Prius VS Hummer footprint from CNW research. Downloadable in pdf from their site.


Posted by: Per Aarvik at January 23, 2008 02:57 PM

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