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April 21, 2007

Is this really normal?

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I was perplexed by the centrepiece cultural exhibition at this year's Milan Furniture Fair. Super Normal celebrates "how much better most normal things are than most design things". One could argue that most of these objects were designed by someone, even if not by a sleb designer. But the bigger curiosity for me was that many of the objects presented in the pristine gallery space of Milan's Triennale (a fascistic guard was on hand to stop you touching the exhibits) are available to buy, online, from the German company Manufactum. Manufactum's founder, Thomas Hoof, has a genius touch for sourcing hard-to-find, daily life design classics - and he's been doing so since 1988. His company now turns over 100 million euros ($135m) a year. Beware: the Manufactum catalogue is addictive.

Posted by John Thackara at April 21, 2007 12:00 PM


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