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April 10, 2007

Weighty words about losing weight

"We have to remember that industrial design equals mass production, and that every move, every decision, every curve we specify is multiplied—sometimes by the thousands and often by the millions. And that every one of those everys has a price. We think that we're in the artifact business, but we're not; we're in the consequence business." So begins Allan Chochinov excellent new "Manifesto for Sustainability in Design." Allan has managed to condense his clarion call into 1,000 words - but considering that Core 77 probably has more readers than any industrial design channel, on or offline, those 1,000 words will carry a lot of weight. Or, hopefully, even better, reduce it.

Posted by John Thackara at April 10, 2007 07:53 PM


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