« Nill by mouth | Main | Alternative trade networks and the coffee system »

July 31, 2008

How dematerialisation adds value


Did you ever turn a packet of dried biscuits to dust trying to get them out of the packet? Me too. This brilliant solution from Bolletje, a venerable Dutch brand, adds value by de-materialising an aspect of the product. Go to the top of the class, Mr/Ms biscuit designer.

Posted by John Thackara at July 31, 2008 08:59 AM


All the more brilliant because this solution wasn't invented by Bolletje itself but by inventor Theo Tempels. Bolletje lost a trial against him about this: http://www.adformatie.nl/nieuws/bericht/bolletje-verliest-beschuitzaak

Posted by: michiel at September 14, 2008 07:05 PM

Post a comment

Remember Me?

(you may use HTML tags for style)