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July 31, 2008
How dematerialisation adds value
Did you ever turn a packet of dried biscuits to dust trying to get them out of the packet? Me too. This brilliant solution from Bolletje, a venerable Dutch brand, adds value by de-materialising an aspect of the product. Go to the top of the class, Mr/Ms biscuit designer.
Posted by John Thackara at July 31, 2008 08:59 AM
Comments
All the more brilliant because this solution wasn't invented by Bolletje itself but by inventor Theo Tempels. Bolletje lost a trial against him about this: http://www.adformatie.nl/nieuws/bericht/bolletje-verliest-beschuitzaak
Posted by: michiel at September 14, 2008 07:05 PM
