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August 27, 2009
My new book in Dutch
The stories on this blog (not to mention our monthly newsletter ) are delivered to you absolutely free - so I hope you won't mind if I ask for your help, in return, at this moment?
Together with my Dutch publisher, SUN, I need to drum up advance interest in the Dutch publication of my book.
"Plan B" is a substantially changed and developed version of In The Bubble which was published by MIT Press in 2005. For this new book I reduced the original text to 45,000 words - but also added five new chapters. These are on: Sustainability; Metrics; Food; Development; and Telepresence.
Here is how you can help us launch the book:
a) send me the name and co-ordinates of Dutch journalists, bloggers and thought-leaders to whom you think we should send a free review copy (john at thackara dot com). This is the priority: to identify Dutch writers who look at sustainability, resilience, design - and the notion of a green economy - with interest, but critically;
b) go to the SUN website and order copies for all your Dutch-speaking friends in The Netherlands and around the world. (The book is due out in October but they are accepting orders now);
c) are you a sustainability champion within your company, university, city, or government department?Why not order 100 or more copies from SUN, for a discount, and send copies to your colleagues?
d) announce on appropriate mailing lists that the book is available
The migration In The Bubble into new languages has been a curious affair. When it first came out, interest from foreign publishers was - er - muted, even though MIT Press has a strong foreign rights operation. But after a lull of three years it has now been published in French, Italian and Portuguese; editions in Japanese (Sibaccess Co) and Chinese (Commonwealth) are also due out this year.
I know this sounds (and is) boastful - but rule one in book publishing (where I worked for ten years) is: promote your own book, because nobody else will do so with as much energy and commitment.
In that spirit, here again is the French edition translated by Anne Despond-Barre and published by Marc Partouche for Cite du Design Editions.
Next is the Italian edition translated by Niels Betori and published by Pier Paolo Peruccio for Allemandi.
And here, below, is the Portuguese edition published by Marcelo Melo at Virgilia and available from Saraiva.
If you know of a publisher/editor in another language who might be interested, do let me know: (john at thackara dot com)
The MIT Press edition in English is still available and going stronger than ever but please buy many more copies.
Posted by John Thackara at August 27, 2009 09:07 AM
Comments
The cover of the French edition is lovely. But where can we get ahold of those 3 new chapters in English?
Andrew: I'll post them here as soon as I've cleared things with MIT Press. John
Posted by: Andrew at December 19, 2008 04:49 PM
Hello
Just for the record, the French version is actually published by Saint-Etienne University Press -Publications de l'université de Saint-Etienne (PUSE)- and Cité du design éditions.
Best regards
Anne
Posted by: Béchard-Léauté Anne at February 4, 2009 10:51 AM
FINALLY IN THE BUBBLE IN ITALIAN! IT'S TWO YEARS I'M LOOKING FOR IT! READ IT IN ENGLISH, BUT MOTHERTONGUE IS ALWAYS BETTER. BEAUTYFULL LAYOUT DESIGN OF THE FRENCH VERSION!... IN CONTRARY TO THE ITALIAN ONE... STILL HAPPY!
Posted by: YOLDA at February 4, 2009 09:46 PM
