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Social Food Forum and Social Food Atlas – launch event, Matera, Sunday 10 March

(Press Release) Social Food Forum and Social Food Atlas – launch event, Matera, Sunday 10 March From 10.30 am to 12.30 pm Lanfranchi Museum – Sala Levi – Matera – Italy. Free entrance

A new Social Food Forum, together with an online Social Food Atlas, and a Social Food Green Paper, will be launched in Matera on Sunday 10 March.

A legacy project of Matera2019 European Capital of Culture, the Social Food Forum is part of the Mammamiaaa programme. It has been co-produced by Casa Netural, Matera’s social innovation hub, and Matera Basilicata 2019 Foundation, together with John Thackara, the social design curator.

The Forum has launched a Social Food Atlas as its first project. This online platform makes a wide variety of projects visible, in one place, for the first time.

These projects include harvest festivals; food hubs and community kitchens; school and community gardens; urban forests; agritourism; land-based learning; WWOOFing; ecological restoration camps; biosphere reserves; river rescue; elder care farms; agricultural heritage systems.

“Food is not just about consumption” John Thackara explained; “it’s also about our relationships with each other, with the land, and with nature. The Social Food Forum will multiply these relationships throughout Europe and beyond”.

Fifteen social food curators from across Europe will meet in Matera to prepare in the Social Food Forum launch. These include VaZapp, Rete Semi Rurali – Il Querceto, Alce Nero, Wonder Grottole, Avanzi Popolo, Funky Tomato, Liminaria, Casa Netural and Agrinetural from Italy; Simra from Scotland; Surcos Urbanos from Spain; Sustainable Food Lab from Sweden; Doors of Perception and Atelier LUMA from France; Holis from Poland.; Urbania Hoeve Social Design Lab from the Netherlands.

Andrea Paoletti, founder of Casa Netural, said: “Social food projects create a variety of public goods: Social cohesion, public health and wellbeing; territorial development the new rural economy – all these are improved by relationships based around food”.

The Social Food Forum will help its members expand their work, in new places, and with new partners, after Matera 2019 has completed its journey as European Capital of Culture.

Writing in the Social Food Green Paper, also published on 10 March, John Thackara writes that “these projects are about about care, not just consumption. They are about hospitality and connection – between people, and with place. They are a medium of solidarity among diverse cultures”.

Chiara Marzaduri, Communication Manager of Alce Nero S.p.a, one of the main italian organic food company and Mammamiaaa’s partner, added: “The projects of exchange, sharing, socialization, that also deal with sustainable forms of economy have many points in common with the world of organics. Alce Nero has always focused on relationship: especially the one between all the people who participate in the production of good quality food, whose cultivation respects the earth, and those who consume it. From this common ground the collaboration between Mammamiaaa and Alce Nero is born.


Mammamiaaa is a project of Matera 2019, European Capital of Culture, co-produced by Casa Netural and Matera Basilicata 2019 Foundation in collaboration with John Thackara and IdLab.

Partners of Mammamiaaa are Alce Nero, food company of farmer and processors, who strive to enhance the quality, identity and uniqueness of organic products, and SUPER Scuola Superiore d’arte applicata del Castello Sforzesco.

Facebook: https://www.facebook.com/mammamiaaa.it/

Instagram: https://www.instagram.com/mammamiaaa.it/

Press Office

Samuele Biagioni


cell: 3467393616


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