Every day 1.5 billion cups of coffee are drunk somewhere in the world – quite a few of them in this house – but few of us in the North know much about the 25 million families that grow and produce this valuable bean.
After reading a new book called Confronting The Coffee Crisis I feel better informed not just about the negative aspects of the story – but also motivated to explore practically the potential of emerging alternative trade networks to change the bigger picture in profound ways.
In a system that can involve as many as eight transactions to bring the coffee to market, coffee farmers receive less than two percent of the price of a cup of coffee sold in a coffee bar, or roughly six per cent of the value of a standard pack of ground coffee sold in a grocery store.
So far, so outrageous. Less well-known are the damaging effects of these unequal power relations embedded in global coffee networks: threatened livelihoods, greater poverty, malnutrition, deforestation, and out-migration.
A “bigger, faster, cheaper” mentality has created a dynamic that exploits the most vulnerable at the bottom of the supply chain.