MicroStimuli: The New Science Of Persuasion
One promise of MicroStimuli is that millions more of us will press “Buy”. Could they get us to click a button called “Care”, instead?
One promise of MicroStimuli is that millions more of us will press “Buy”. Could they get us to click a button called “Care”, instead?
In a soundscape called The Cave, it’s as if you are surrounded by crows and even interact with them. At different moments one hears the call of a solitary crow; a communal chorus; the sound of mass fluttering when they all take off at once; or the barely audible cheeps of what seem to be intimate conversations.
It’s not about more data or less - it is about the social contexts in which data is collected, discussed, and acted upon. The same lesson applies, I think, to discussions about ‘nationwide’ and ‘local’. We need to operate at both scales.
Alastair McIntosh reminds us here that the World’s oldest book, the Epic of Gilgamesh, portrayed tension between the wild and the civilised. The Buddha taught the interconnection of all things. Plato depicted the world as being “a living god”.
(Keynote talk in China) A just transition will happen when we see nature differently, relate to nature differently, and understand the purpose of development differently. So, can AI foster new ways of knowing and being in the world? Can it be medium of attention; a medium of connection; a medium of relationship with the living world?
Can indigenous knowledges help us inhabit our own places in a more adaptive and responsive ways? Can connection with these kinds of lived experience help us redefine development, and progress, in our own situations? The text here is my introduction to "Tonantsintlalli - a Multidimensional Mother Earth" in Australia
Ninety nine percent of life, it turns out, is invisible - so how do we design for that? My guest in this conversation is microbiome researcher Dr. Suzanne Ishaq, founder of the Microbes and Social Equity working group
(My foreward to DEDI) Indigenous peoples have a closer relationship with the ecologies of their land than those who practice ‘production agriculture’. But their intimate, fine-grained knowledge can always be enhanced. For example, biodata collected from plants could be ‘heard’ by the farmer as music.
“Voyager, there are no bridges, one builds them as one walks” writes Gloria E. Anzaldúa. For her, life-centered design could as well be thought of as weaving, as walking. “We humans need to be nepantleras - bridge builders and reweavers of relationality” (My chapter in the new Bauhaus book).
Its publisher, Bloomsbury, describes designing designing as “one of the most extraordinary books on design ever written”. It’s therefore welcome news that – after a period out of print – this classic book has now been reissued. (That’s my copy in the photograph above; it just arrived). [continue …]
(For an exhibition called Sensory Orders curated by Erik Adigard at Laznia Centre, in Gdansk). "As a writer, my work involves a search for small islands of coherence – that I can later describe – in which social and ecological relationships thrive together. My aim as a curator is similar: I strive to enable embodied encounters in which we feel ourselves to be part of nature, rather than separate from it.
(in Spanish only, interview for BBC News Mundo,): Coronavirus | “Una de las locuras que se ha apoderado de Norteamérica y Europa es el pánico que les entra cuando las cosas van mal”: entrevista con el filósofo John Thackara William Marquez BBC News Mundo
Drawing on my work organising Doors of Perceptions and xskools in 20 countries, the following three research topics are the focus of my contribution at Tongji University in Shanghai (D&I): Care. Value. Place | Urban-Rural Reconnection | Knowledge ecologies and scale
A cultural disconnection between the man-made world and the biosphere lies behind the grave challenges we face today. We either don’t think about rivers, soils, and biodiversity at all – or we treat them as resources whose only purpose is to feed the economy. This ‘metabolic rift’ – between the [continue …]
When the first botanical gardens were established 3,000 years ago, in Mesopotamia, they combined scientific enquiry with public education. Today's botanical gardens, ecomuseums, and National Parks are looking for new ways to engage citizens as active participants, not just as paying visitors. These new relationships need to be designed, enabled and supported.
I’ve been re-reading "the internet and everyone" by john chris jones. I’ve been astonished once again by the sensibility of an artist-writer-designer whose philosophy – indeed his whole life - first inspired me when I was a young magazine editor more than 30 years ago. Like another muse of mine, Ivan Illich, John Chris Jones was decades ahead of his time.
The design priority now is to foster better and richer connections between people, places and living systems - to reawaken a joyful sense of being at home in the natural world. This is where art and storytelling come in. (Interview with Sarah Dorkenwald for her book Visionen Gestalten).
Amid the spectacular setting created by my hosts at #PuneDesignFestival (above) my talk was miraculously summarised on a single page by the talented @ragasy
There followed a #ThackaraThrive book launch in Mumbai at the Indian [continue …]
On the occasion of the publication of #ThackaraThrive in Spanish, I did an interview for Experimenta with Dr. Eugenio Vega Pindado. Here below is the English version.
Q1: This is one of the first interviews with John Thackara in a Spanish magazine. What do you tell to our readers about [continue …]
Con motivo de la publicación en lengua castellana de su último libro, John Thackara ha concedido una entrevista a Experimenta. En ella repasa las principales ideas de su pensamiento y los motivos que le han llevado a profundizar en las relaciones entre diseño e innovación social con la mirada [continue …]
“The last thing we need to see the world with new eyes is a virtual reality headset“. On a recent visit to Milan, I was interviewed for Domus by Stefania Garassini. The Italian version is online here; the English one is here.
(Domus [continue …]
“Beware the scale trap”. In a Letter To Philanthropists Parker Mitchell, a former CEO of Engineers Without Borders in Canada, advised potential donors that “scale is important, but don’t rush it. [continue …]
AC: When did the book project first begin? Is it something that you’ve been working on for [continue …]
I was asked, in an interview for Resilience, what it is that inspires my work, and what keeps me going.
1. Who/what has been your greatest inspiration? And why?
A: Rocks. And stones. I’ve always loved stones and rocky places – but it was only when I moved to south west [continue …]
Five years ago I obtained an extraordinary 736 page book called Lean Logic: A Dictionary For The Future and How To Survive It. Written over a thirty year period by the English ecologist David Fleming, the book had been published in a limited edition after the author’s untimely death. Now, [continue …]
I was invited to give a keynote in Milan to the general assembly of the International Biennials Association. My talk was called Life’s Work: Biennials and Regeneration. Here below is a summary:
My interview with @tbonini has ben published in Italian at Che Fare.Here is the English version:
Q Among the many case histories that [continue …]
“The world is in dire need of a narrative adjustment; that’s why we write” (Hamid Dabashi)
Since How To Thrive In the Next Economy was published in the autumn, my 29 conversations about the book have prompted all kinds of feedback. One question has cropped up repeatedly: In a world filled with [continue …]
I nearly failed to get here yesterday, and I want to tell you why.
The road from my house to the city passes through a spectacular gorge. Several weeks [continue …]
Under what circumstances would we become mindful stewards of living systems, not just their expoiters? The Dutch artist Annechien Meier re-connects us – viscerally, and emotionally – with our social and ecological surroundings.
We allowed the metabolic interaction between man and the earth to wither - but these educators are working on a cure.
This is the text of my talk at the OuiShare Festival in Paris today.
Did any of you wander around in a group last night – trying to agree on a place to eat?
Welcome to the sharing economy!
Sharing is hard! And that’s just about one meal.
Think about the food [continue …]
On Friday 14 March I’m doing a talk and discussion in Dublin.
(Image: Richard Giblett)
To effect system-level change – in health, energy, food, or mobility [continue …]
[Photograph: Hans Sylvester]
Interni and the Be Open Foundation are publishing a book, called Gallery Of The Senses, that explores the ways we experience the contemporary world through sight, hearing,smell, taste, and touch. It then asks: Are we missing a sixth sense? Here is my contribution.
Humanity’s troubles did not begin with [continue …]
I’m totally thrilled that my book has just been published in Spanish by my fabulous friends at Editorial Disegnio in Mexico City. Please tell everyone you know, once met, or vaguely heard of, who is Spanish-speaking, and who [continue …]
Good news from Germany: A ‘global transformation of values has already begun’. It’s proving tough to leverage changing attitudes into sustainable behaviour – but a transition to a more sustainable society ‘would be welcomed by a significant part of world society’.
In a 400-page report called World in Transition: A [continue …]

Devastating news reaches me that Bill Moggridge has died.
Many readers here will know that Bill Moggridge had been director [continue …]
When he was sixteen years old, Floor van Keulen made a wall painting in the stairwell of his mother’s beauty salon. For the next 43 years, the artist has worked with the knowledge that most of his site- and time-specific specific works are destined to disappear. Why?
[continue …]
The image above is a Piezzoelectric skin that could be attached to vertical surfaces on buildings.The skin would generate electricity as wind moved across its tiny hairs. Wind Skin, as the project is called, so enchanted jurors at last week’s [continue …]
Last weekend the first xskool class took place at West Lexham in England.
As previously reported, xskool at this moment is more a question, than a project: Does the world need a professional development program to support designers, architects and [continue …]
I’ve written and spoken quite a lot in recent times about the changes designs institutions need to make. Sometimes, I was even asked to do so.
Examples include a talk I did in Delhi earlier this year, What kind Of [continue …]
Global design education in a nasty bind. There are hints of the dot com boom a decade ago. New products [courses] have been launched at a frantic rate in recent years. New buildings are springing up. Global aggregators have even started buying design schools; an obscure American multinational, Laureate Universities, [continue …]
A decision by the Indian government set up four new National Institutes of Design [NIDs] in the country has sparked a lively debate about the kinds of design they should teach.
An influential group of design thought-leaders has launched a campaign called VisionFirst that calls for a “rigorous co-creation process to [continue …]
First published in Design Observer.
[Introduction]
As the global crisis unfolds, interest in alternative economic and social models is growing – and with it, attention to what we might learn from Africa.
Most of us in the North are badly [continue …]
If it is true that the world’s information base is doubling in size every 11 hours then a lot of eco-design information, that could be valuable for professionals, presumably goes un-noticed, and thus unused.
In the past month alone, for example, I’ve come across two paper-based design tools that would [continue …]
and neither are these:
Well I know they *look* like objects, but that’s because you have not read a new book called Nonobject about the design philosophy of Branko Lukic.
Branko’s collaborator on the book, Barry Katz, cites respected commentators in [continue …]
Each year 3.5 million Americans experience homelessness and on any given night, over 700,000 people are without a roof. In Houston alone, some 15,000 homeless people live in abandoned buildings, on cardboard makeshift beds, under freeways, and in shelters throughout the city.
In Western [continue …]
Before Twittter, a serious connoisseur might study the Mona Lisa for 20 years before reaching a conclusion. Today, the average museum visitor looks at a work of art for 42 seconds.
Now 45 seconds is a long time compared to the 11 seconds that most shares are owned by high [continue …]
I just got back from Oslo where their Architecture Triennial has opened. I participated in its main conference, Man Made Tomorrow and will report on that event soon. But ahead of the conference, Bjarne Ringstad, curator of the Triennial, [continue …]
(Summer re-run: first published July 2009)
This scary hand smashing through the wall to get you is the logo of last month’s Insead conference on social entrepreneurship. Its slogan was “Reaching For Impact”.
I’ve written critically here before about [continue …]
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