McKinsey&co has published a book called What Matters. It contains “answers to ten big questions, whose answers will shape our collective future”. I conributed a short text called “The innovator next door” . I know the title sounds rather like A Little House On The Prairie – especially compared to some of the grand ideas espoused by other contributors – but I’m trying to carve out a market as an expert in the re-localisation space. If you want to help me in this quest – or would relish an opportunity to put the boot in to my parochialism – please post a comment on their blog: it will demonstrate that I am not alone in McKinseyland.