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There are times when you have to wonder whether ad industry persons totally, er, get it, on the matter of man’s disconnect with nature… and what to do about it.

This Aigle ad, which I tore out the Air France magazine, reads “For the re-introduction of man in nature”. Yeah, right. And go buy some Chantebelle welly boots while you think about it.

Mind you, when it comes to the eroticizing of biophilia, the art directors of Corriere probably win hands down….

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