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“Small is not small”

A session at Doors 8 on service design for emerging economies left a tricky question unanswered: how do we determine when is a market is ‘emerging’ – and when it has emerged? And, is it possible to design the relationship between small pilot projects, as potential tipping points, and large scale system or market change? Ezio Manzini half answered that last question a day later with the observation in his keynote that “small is not small”. Even small design actions are political today, he said, because anything that shapes connectivity and information architecture inevitably impacts on knowledge and value – and therefore power.

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