Ahead of a talk in Milan at the Politecnico di Milano, I was interviewed about relational ecology and design
Q: Sometimes “sustainable” ways of living are often more expensive. They are more elite, how can
we make them more accessible?
A: Good question. Food is an obvious example, but many ‘green’ products and services seem to be
more expensive than other products with similar performance. The near future means:
a) focus on local and direct relationships between producers and users; and
b) eliminate most marketing, branding and packaging. They add cost to the transaction but don’t add
value to the product itself!
Cities as Lifeworlds
Ahead of a talk in Milan at the Politecnico di Milano, I was interviewed about relational ecology and design
Q: Sometimes “sustainable” ways of living are often more expensive. They are more elite, how can we make them more accessible?
A: Good question. Food is an obvious example, but many ‘green’ products and services seem to be more expensive than other products with similar performance. The near future means:
a) focus on local and direct relationships between producers and users; and
b) eliminate most marketing, branding and packaging. They add cost to the transaction but don’t add value to the product itself!