A few days ago I commented that managers have not thought through the potential of RFID systems to give customers far more information about about a product’s history than might be comfortable – at least, for the company selling it. A forthcoming book flagged by Institute For the Future, does include a chapter on RFID and Authenticity of Goods. But so far as I can see, the applications discussed will refer more to the protection of Louis Vuitton from knock-offs, than of ordinary folk from dodgy food. It suddenly dawns on me: we can expect the biggest, baddest players in agribusiness to come out strongly against RFID on the grounds of ….protection of privacy.
Unexpected campaigners for privacy
October 4th, 2022
June 20th, 2022
June 8th, 2019
May 18th, 2019