[Illustration from http://www.hhs.gov/open/initiatives/hdi/]
By some accounts the world’s information is doubling every two years. This impressive if unprovable fact has got many people wondering: what to do with it?
Many big brands hope that the analysis of Big Data will give them a ‘360 degree view’ of customers: Who they’re interacting with, where they shop, how they think about a bank, hotel, or store.
Banks and insurance companies are especially fired up by the prospect that Big Data will yield more accurate and profitable pricing models. They’re also keeping a nervous eye on start-up land where a queue of newbies perceive an opportunity to Read More
Green Tourism: Why It Failed And How It Can Succeed
Packaged mass tours account for 80 percent of journeys to so-called developing countries, but destination regions receive five percent or less of the amount paid by the traveller. For local people on the ground, the injustice is absurd: if I were to pay e1,200 for a week long trek in Morocco’s Atlas mountains, just e50 would go to the cook and the mule driver who do the work. The mule, who works hardest, gets zilch. Can green travel be reformed?
The green cup I’m holding (above) contains elderflower cordial, freshly-made by the nuns who live in a 16th century convent in Wernberg, Austria. One of their number, Sister Monika-Maria, has guided us barefoot on a circular “Path of Consciousness” over the lush Carinthian meadows you see in the background. Every few hundred metres, we stop for a short discussion about man’s changing relationship with nature.
Back in the convent’s enormous herb-garden (below), one of Sister Monika-Maria’s colleagues helps us Read More »